Our Story

about us

“Above all, be the heroine of your life, not the victim”

Nora Ephron

My name is Carmen Amdur and jewellery is my legacy, passed down to me from my Mom who started Jose Jewellers over 35 years ago. While I grew up working with jewellery, it was ultimately my life experience that led to the creation of the Metamorphosis range. What started out as an outlet to help me cope with a traumatic life experience turned into something quite unexpected …….my original Metamorphosis collection was initially inspired by a butterfly ring which I wanted to design for myself to wear, symbolising emerging from a dark place and transforming into something beautiful. One ring ended up in a full range of meaningful pieces each named after the special women in my life who had supported and loved me on my journey. I was completely blown away by the impact Metamorphosis had on not only our long-standing clients, but to so many women from all walks of life who shared their stories of heartache and strength with me. This inspired me to continue building Metamorphosis as a meaningful brand.

about us

“Above all, be the heroine of your life, not the victim”

Nora Ephron

My name is Carmen Amdur and jewellery is my legacy, passed down to me from my Mom who started Jose Jewellers over 35 years ago. While I grew up working with jewellery, it was ultimately my life experience that led to the creation of the Metamorphosis range. What started out as an outlet to help me cope with a traumatic life experience turned into something quite unexpected …….my original Metamorphosis collection was initially inspired by a butterfly ring which I wanted to design for myself to wear, symbolising emerging from a dark place and transforming into something beautiful. One ring ended up in a full range of meaningful pieces each named after the special women in my life who had supported and loved me on my journey. I was completely blown away by the impact Metamorphosis had on not only our long-standing clients, but to so many women from all walks of life who shared their stories of heartache and strength with me. This inspired me to continue building Metamorphosis as a meaningful brand.

The Story of Our Ranges

Metamorphosis 2019

Metamorphosis is more than just my first personally designed range. Following ten years of my life that had been incredibly challenging for me in all areas, particularly my personal life and after suffering yet another traumatic loss, I needed an outlet, a new focus and a space where I could slowly begin my healing process.

Metamorphosis was the result! This collection is dedicated to women of all walks of life who’ve been through dark and painful times yet emerge stronger and more beautiful. I’ve learnt life isn’t about what’s happened to you – it’s about how you choose to evolve and inspire the lives of others around you through your experiences.

I love jewellery with sentiment and meaning – whether it’s to commemorate a life event or symbolise a new beginning, I believe every piece of jewellery should tell a special story.

Every piece in the Metamorphosis collection has been custom designed with intricate attention to detail in 9ct Rose and White gold with diamonds in selected pieces.

Midnight 2020

I was overwhelmed by the number of brave women that came forward and shared their own stories of trauma and heartache. The fact that Metamorphosis touched so many people was a surprising gift and a blessing to me. This inspired Metamorphosis Midnight – The range was symbolic of creating something beautiful while emerging from darkness, just as a butterfly would transform.

It symbolises all those stories and all the women who got back up and chose to shine even when at their darkest. I wanted this range to be affordable but still exclusive. The pieces are made in Sterling Silver with black & pink Swiss Cubic Zirconia stones and black enamel detail. Each Metamorphosis piece comes beautifully packaged.

I have always loved black in jewellery as it makes a dramatic statement. In contrast I have brought in soft shades of pink for a feminine touch. The colour inspiration for my Midnight range symbolises strength combined with compassion and empathy.

Bellissima 2023

My new collection has been inspired by my own real-life story about new beginnings, finding love again and my recent engagement to a truly special man.  I’m thrilled to share our first unique, custom designed Engagement Ring range named Bellissima.

This collection symbolises faith, hope, new beginnings , happiness and celebration!

Exquisite jewellery with

sentiment and meaning

Our Origins.
Beautiful pieces
using the finest materials

Whether the 9ct Rose and white gold and diamonds used in the original and Bellissima range or the sterling silver and cubic Zirconia stones used in the Midnight range. Metamorphosis only uses the highest quality materials in South Africa to create our intricate pieces. We are also able to customise particular designs with whatever materials and gems you desire.

Fine, sentimental jewellery that can be passed down the generations…

4.5/5